Definition
Just as the concept of the project was innovative, its visual identity needed to reflect that authenticity. In a sector where similar aesthetics dominated, exaggerated and overdone, the challenge was to develop a different type of communication that would stand out both in its graphic style and in its message.
Project
Experiences upon first contact
The menu was a key element for San Basilio Barcelona, as it introduced the client to the experience of each cocktail. In order to avoid legibility problems in an intimate environment with low lighting, it was designed in a functional and attractive format that aligned with the identity of the business.
Events with their own personality
The recurring events at San Basilio needed a distinctive visual presence. Specific logos were created for each one, allowing them to be easily recognizable on any platform, without the need to mention the establishment.
Applications
Dynamic marketing on screens
The bar itself had screens where they could promote their next events and exclusive offers of commercial partners. To strengthen the identity of the bar and its activities, advertisement videos and animated bumpers were developed, maintaining a coherent and attention-grabbing aesthetic.
A unique style for each communication
Each graphic piece, both in print and digital, were designed to transmit the essence of San Basilio Barcelona. Promotional materials were created with a unique visual style, but aligned with the identity of the business, assuring coherence in all of their communications.
