Definition
This project began as an assignment with a second purpose: evaluating our capacity to develop a product from multiple sources and learn to manage a new design tool UI/UX and Motion Graphics. However, due to the closure of the platform used, most of the developed materials were lost.
Project
In search of a name
The naming process centered around the essential concepts of the project: road trips and camping sites. The priority was the trip, understanding the common thread that united each experience, landscape, and the relationships that were strengthened throughout the journey.
The point of encounter
The logo design addressed diverse concepts such as driving, highways, and landscapes. Finally, the focus was directed towards the company and the moments that were shared. The image of gathering around a campfire at nightfall symbolized the essence of the trip: to connect with others and enjoy the ride.
Nature, what moves and represents us
The color palette was inspired by nature, based on Mediterranean camping photography that reflected a characteristic chromatic pattern, strengthening the visual identity of the project.
A complete tool
Road Camp was designed as a versatile app with multiple functions:
- Route creation in just four steps: starting point, destination, time, and return date.
- Capacity to share and edit routes with companions on the trip.
- Alternative route options, personalizable for each traveller.
- Modification of the route in real time, maintaining or changing the destination.
- Access to leisure, adventure, or exercise activities, both for groups and individuals.
- Integrated payment system with options to divide expenses.
- Pause and resume function for the route in case of unexpected events.
Applications
Despite the loss of files, some screenshots of the project were recovered as well as the image applied to social media.
