Nexury

The brand was created to challenge the established norms, reflecting a more audacious and dynamic mentality, without losing professionalism. Their visual identity needed to transmit this innovative essence, differentiating them from the traditional image of investment firms.

The concept “break the mold” became the base for the logo design. For the creation of the symbol, the first syllable was chosen and the vowel eliminated, highlighting the “next” sound and reinforcing their trail-blazing character.

Beginning with a personalized serif typography to transmit aggressivity, a visual break was incorporated into the “X”, accented with an unconventional color for the sector, which contrasts with the dark gray that brought forth seriousness.

The name “Nexury” appears in a sans-serif typography, in uppercase and lowercase, symbolizing stability and simplicity: ”Only after breaking away from everything, can we focus on the essential”.

The logo was implemented on business cards, stationary, and a conceptional landing page, assuring a brand presence modern and functional.