Project
The main project was the design for the menu, a key element in the experience of the client and a reflection of the identity of the restaurant. More than a simple menu, it needed to become an extension of the visual environment of Crazy Wings, capturing its bright colored and dynamic essence.
To achieve this, the menu was designed with a graphic style inspired by comics, incorporating comic strips, eye-catching typographies, and a photographic treatment that highlighted the dishes in an authentic and attractive manner.
Applications
In addition to the menu, the project took the identity of the restaurant one step further with the creation of an original character: a superhero based on the owner. This character not only strengthened the image of the brand, but it also was utilized as a graphic resource for digital and printed media, bringing forth cohesion and authenticity to the visual communication of Crazy Wings.
