Definition
This project includes a redesign of the logo, the development of a new menu, a website proposal, and personalized packaging. Everything was framed within a more solid and versatile visual identity, with reusable resources to create a coherent and effective brand communication.
Project
Revisión del logotipo
As in many cases, the original logo did not include a high quality version, and therefore was necessary to vectorize and optimize it. During this process, a number of key changes were made:
Slogan: The style of “Authentic charcoaled hamburgers” was adjusted for increased legibility.
Typography: The source of “Burger” was changed to improve independence of elements and the visibility in small formats.
Domain: The “.cat” was eliminated as a website for the brand did not exist.
Illustration: The representation of the bread was perfected, ensuring that the sesame was only on the top portion, as found on a real hamburger.
Colores: Intensidad y coherencia
Se redefinió la paleta cromática del logotipo para hacerla más efectiva y versátil en toda la comunicación visual. Se descartaron tonos asociados a parrillas y carbón, apostando por colores vibrantes y representativos, que aportaran energía y coherencia a la identidad de la marca.
Applications
El restaurante reflejaba su identidad a través de su decoración: discos, pósters, bustos e instrumentos musicales, combinados con materiales como ladrillo desgastado, madera rústica y metal envejecido.
En un ambiente tan cargado, era esencial que la comida siguiera siendo el foco principal. Por ello, en los menús impresos, las animaciones de pantalla y la web, se priorizó una estética limpia y directa, destacando los platos con imágenes minimalistas y composiciones equilibradas para que el producto fuera el centro de atención en cada página.
