Bull Trading Investment

Area
financial education · investment · stock markets
Services
Branding · Motion Graphics · Website
Bull Trading Investment arose from a school for digital formation specialized in stock market investment, currency exchange, and other financial actions. The name, “Bull” references the bullish tendencies of the market, as well as values like control, dominion, and continued growth.

Definition

This project began with a complete rebranding, modernizing their visual identity to reflect confidence and professionalism. Thanks to the positive reception of the design, the job was amplified to the development of a landing page and the back office for clients, assuring an intuitive and efficient experience for clients. Audiovisual materials with video editing and motion graphics were also created for online formation, reinforcing the image and the energy of the brand.

Project

Continuous growth

The redesign of the visual identity symbolized an evolution for the brand, consolidating their vision of the future. The posture of the bull, oriented towards the right, represents progress and constraint growth, with his gaze on the horizon as a symbol of advancement and financial success.

Old logo for Bull Trading

Bull Trading old symbol

New logo for Bull Trading

Redesigned Bull Trading symbol

Trust, key to success

In the financial and educational sector, generating trust is essential. For this reason, the redesign incorporated a polished esthetic, based on the strategic use of geometric forms and a chromatic palette designed to transmit security and credibility.

Identity expansion

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Green color for Bull Trading
Brown color for Bull Trading
Orange color for Bull Trading
Red color for Bull Trading
Violet color for Bull Trading
Light blue color for Bull Trading

Applications

Once the visual identity was defined, we worked on guaranteeing a consistent communication in all of the points of contact. From the presence on the web to social media, applications and formative videos, each element was designed to strengthen the professional and trust-worthy image of Bull Trading Investment.

Web proposal for Bull Trading